Is Instagram Threads worth your time to figure out?

Twitter by Meta.


Scott Murphy

7/28/20232 min read

a group of different colored ribbons with words on thema group of different colored ribbons with words on them

If you're like me, you probably have a hard time keeping up with all the new apps and platforms that Meta (formerly Facebook) keeps launching. Just when you thought you had mastered Instagram, Messenger, WhatsApp, and Oculus, along comes Threads, a new app that lets you share photos and videos with your close friends.

But what is Threads exactly, and how does it differ from Instagram Stories or Snapchat? And more importantly, can you use it for digital marketing purposes? Let's find out!

Threads is a standalone app that connects to your Instagram account and lets you create a list of close friends who can see your content. You can share photos, videos, messages, and status updates with them, and they can do the same with you. Sounds familiar, right?

Well, Threads has some unique features that make it stand out from other apps. For example, you can set your status to auto-update based on your location, activity, or battery level. So if you're at the gym, your status might say "Working out" with a cute emoji. Or if you're low on battery, your status might say "Running on empty" with a sad face.

Another feature of Threads is that it has a camera-first interface, meaning that you can easily snap a photo or video and share it with your close friends without opening the app. You can also customize your camera with different themes and stickers to make your content more fun and expressive.

But enough about the features, let's get to the real question: is Threads useful for digital marketing? Well, the short answer is: not really. At least not yet.

Threads is designed to be a private and intimate space for your closest friends, not for brands or influencers. There is no way to create a business account on Threads, or to promote your content to a wider audience. You can only share your content with the people on your close friends list, which means that you have to manually add them one by one.

This might work if you have a small and loyal fan base that you want to reward with exclusive content, or if you want to create a personal connection with your customers or clients. But if you're looking for a way to reach new people or grow your brand awareness, Threads is not the best option.

So should you download Threads and give it a try? Sure, why not? It's a fun and easy way to stay in touch with your close friends and share your daily moments with them. But don't expect it to be a game-changer for your digital marketing strategy. For that, you'll have to stick to the old-fashioned Instagram.